CEX Pricing – WHY?

Jun 22nd

I’ve just been browsing around for an unlocked iPhone 4 in White. Yes, I’m frustrated with my Android Xperia Arc already, and I’ve had it only 3 months.

Anyway, a Brand New iPhone from Apple – unlocked – is £510.

A Second Hand unlocked – MINT Condition iPhone 4 from CEX is £545. Why would I pay more for something that is second hand!!

    • http://www.cex.co.uk CeX Staff

      £545 might sound quite expensive, but all our prices reflect the demand of certain goods. Because the Iphone 4 is one of the most desired phones out there, our prices are still quite high. Once the iphone 5 comes out, I expect this £545 will plummet.

      The point is, with CeX, you can trade in your phone and get up to £236 off the price of the iphone 4.

      Why not pop into one of our shops to see how easy it is!

    • http://m4rkm.com m4rkm

      Thanks for taking the time to response there CeX.

      I fully get the idea of trading, but if someone were buying outright, they’re still better off going to Apple directly, than buying from yourself. For a second hand phone, you think you’d be at least £10 cheaper (even in mint condition), than direct with Apple, not more expensive.

      Now, when it comes to trading, etc, Yeah, I can see you be cheaper than getting cash and buying direct from apple, and I might just be doing that, once I get some money in my pocket to swap my Xperia Arc, for a white iPhone…

      M